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A meme gold rush? Classic viral images are selling as NFTs for thousands of dollars Kalhan Rosenblatt © Provided by NBC News The image of Zoe Roth, her small face grinning somewhat ominously at the camera while firefighters work to save a burning home behind her, has made the rounds online for years. The image of Roth, taken in 2005 near a planned and controlled burn, became an iconic meme known as Disaster Girl. Now, 16 years after the image was snapped, Disaster Girl has made Roth, 21, roughly $430,000. Like Roth, an influx of viral celebrities featured in classic memes have minted and sold their images as NFTs, or non-fungible tokens. Since the beginning of the year, memes have had a kind of NFT gold rush, experts say.

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