Page 2 - Singapore Code News Today

Commercial advertising in Singapore is regulated by the Advertising Standards Authority of Singapore (ASAS) through the Singapore Code of Advertising Practice (SCAP). The ASAS adopts a complaints-based approach in reviewing potential advertising breaches and can get advertisers to amend or withdraw advertisements that

The ruling against an air-con ad is significant in a broader, global movement against greenwashing, says law academic Preston Wong.

SINGAPORE – Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners. This marks the first time the Advertising Standards Authority of Singapore (Asas) has found a company in breach of the advertising code for greenwashing, or marketing that exaggerates the sustainability...

Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners. Read more at stomp.straitstimes.com

The offending ad for the Prism+ zero smart air-con was pulled from the company’s Instagram page. Read more at straitstimes.com.

A Prism+ spokesperson said the ad was supposed to be "playful and tongue-in-cheek".

Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners.

The advertisement claimed that using PRISM+'s air-con model was the "best tip" to "save Earth", said the Advertising Standards Authority of Singapore.

SINGAPORE — Singapore's advertising standards watchdog has deemed some of the claims made in an advertisement by electronics retailer Prism+ "not acceptable".

Singapore News - The Republic’s advertising standards watchdog has deemed an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air conditioners, in what is the first case of its... Read more at www.tnp.sg