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SEOUL, South Korea, Dec. 14, 2020 /PRNewswire/ The Ministry of Agriculture, Food and Rural Affairs (Minister Hyeon-su Kim) and the Korea Agro-Fisheries & Food Trade Corporation (aT, President Byung Ho Lee) came together with various notable Hallyu stars (Korean celebrities) to expand the exports of Korean agri-food companies in need of assistance from the prolonged pandemic.
K-Food, Crossing Borders with aT’s Global Star Marketing Campaign
Korean agri-food companies struggle from low brand awareness from foreign consumers. Thus, they face difficulties when lined up with similar companies and products in foreign countries. In addition, online marketing support is becoming a crucial factor in the post-pandemic era. In such situation, aT s marketing campaign greatly helps Korean agri-food companies.