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Subscriber only Ballina is about to change. It s expected to grow in all directions and we better be ready for the growing pains and the opportunities it will bring. But, what s in it for you? Covering around 485 sqkm, and with a population of approximately 41,790 (2016), the shire already has a prosperous economy based on building, retail, tourism, hospitality, agriculture and education. And it s going to get busier and bigger. Demographer Bernard Salt praised the idea of the Greater Ballina area during the launch of the Aureus development in August 2020. The more I study the demography of the Northern Rivers, . the more convinced I am that it represents the leading edge of Australia s lifestyle movement, he said.