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More and more men are taking the Botox plunge

Botox injections are increasingly appealing to male customers — Gen Zers in particular. This is reflected in the emergence of the ’Brotox’ hashtag on social media, a mashup of ’brother’ and ’Botox.’ As such, men are encouraging each other to take care of their appearance and to “invest in themselves.” Male demand for aesthetic procedures has been on the rise. On TikTok, hundreds of videos show men getting Botox injections. And the phenomenon is gaining momentum on the social...
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