and you your small business community can create promotions around the day and contact local media to get the word out. small business saturday last year was good for us. this year we will be offering free refreshments and gifts with purchase and flowers for the ladies who come in to shop. with the economy the way it is, if you can help small business stay alive, it helps us all in the long run. that first e-mail that you send to customers can be crucial to establishing an ongoing relationship with them. here now are five tips to make sure your welcome e-mail delivers from small business computing. don t leave them guessing. the from line is one of the first thing they see. make sure there is no question about who the e-mail is from. two, where did we meet again?