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Investors flock to small town 'desi' startups as funding surges

Investors are increasingly turning their attention towards small-town startups in India, with 90% of startups in 2023 emerging from Tier-II and Tier-III cities. These startups received around 22% of the total funding, and 44% of investors have made investments in these cities.
Adrija Agarwal Mpayal Jain Nirmala Sitharaman Vinayak Kamath Startup India Initiative National Entrepreneurship

How this initiative wants to help small-town startups go big

internet entrepreneurs, India Internet Day, that the seeds of Microsoft for Startupsโ€™ initiative, Highway to a Hundred Unicorns, were sown. โ€œIn April of 2019 when we had the India Internet Day, at that time we had 30 unicorns or a little less, I think 25 unicorns at the time, and the goal for India was to have 100 unicorns by 2025. What was really interesting was that most of these unicorns came in from Bangalore, Bombay, Delhi, a couple maybe from Pune and Madras. There was no represen...
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