CMO's top 8 martech stories for the week - 26 May 2022
All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed
Source: cmo.com.au
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Smart & Global Data Resources Bring Next-Gen Privacy-Safe Targeting to the Nordics
Smart Adserver ("Smart"), the leading independent ad tech platform, and Global Data Resources ("GDR"), a global leader in ethically sourced audience data,
Source: exchangewire.com
'The levy needed to crack': Marketers consider IAB cookie consent conundrum
The IAB was last week hit by a landmark ruling that will change how the majority of advertisers obtain permission to deliver personalized marketing to Europeans on the internet. Like anything adtech, it’s taken time for them to understand the repercussions of the move.
Source: thedrum.com
ShowHeroes Group continues its global expansion launching in the US and acquiring smartclip LATAM
BERLIN, Feb. 2, 2022 /PRNewswire/ -- ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its rapid global growth launching
Source: finanznachrichten.de
ShowHeroes Group Continues its Global Expansion by Launching in the US and Acquiring smartclip LATAM
ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its rapid global growth by
Source: exchangewire.com
ShowHeroes Group continues its global expansion launching in the US and acquiring smartclip LATAM
/PRNewswire/ -- ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its rapid global...
Source: prnewswire.co.uk
Adverty AB: Adverty Partners With Smart to Further Facilitate Access to Its Seamless in-Game Inventory
STOCKHOLM, SE / ACCESSWIRE / November 25, 2021 / Adverty AB (STO:ADVT)Adverty today announces a partnership with Smart as it seeks to widen access to its market-leading programmatic in-game inventory for
Source: finanznachrichten.de
Smart AdServer achieves top ranking in "Most Secure Ad Platforms" of 2020 According to Recent Analysis by Confiant
Smart AdServer achieves top ranking in "Most Secure Ad Platforms" of 2020 According to Recent Analysis by Confiant Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards News provided by Share this article Share this article NEW YORK, April 1, 2021 /PRNewswire/ -- According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 D...
Source: prnewswire.com
What's driving ad tech's latest consolidation wave
February 23, 2021 The latest wave of consolidation is in full swing and it’s scrappier than ever. Magnite and Spotx. Verve and Nexstar’s digital platform for video ads. Smart Adserver and Capital Croissance. Liveramp and Datafleets. District M and Sharethrough. Kubient. Pubmatic. And now Viant. Those are just some of the more notable mergers, acquisitions and IPOs that have occurred in recent months. In fact, the pace of deals has accelerated to a point that’s left some onlookers puzz...
Source: digiday.com