Chinese smartphones rely on Reliance counters for better India presence
Chinese smartphone firms are increasingly relying on Reliance Retails distribution arm to reach stores in the hinterlands due to a slowdown in online sales. Xiaomis sub-brand Poco has forged a strategic partnership with Jio Mart Digital to distribute its devices to around 80,000 retail stores across the country. This comes as offline retail channels accounted for 61% of sales in the first quarter of 2024, up from 56% in the previous three-month period. Xiaomi and Transsion saw the fastest growth...
Source: indiatimes.com