Rural demand is finally taking off. FMCG firms capitalize with strategic moves
Rural India is seeing a surge in consumer activity as major packaged goods companies report increased demand. Whats driving this growth, and how are companies capitalizing on it?
Suresh Narayanan Saugata Gupta Prabha Narasimhan Palmolive India Ltd Nestle India Colgate Palmolive India
Source: livemint.com