A new partnership between leading mental health not-for-profit, Smiling Mind, and global stationery brand BIC, will support Australians to use informal mindfulness through creativity in their day-to-day lives in a new campaign called 'Smiling Mind Creates' via SIRAP Motion Lab.
Little Black Book, Working with SIRAP, the 'Smiling Mind Creates’ online platform will house informative, guided video content by three of Australia’s leading artists and illustrators
Smiling Mind and BIC announce partnership with Australian artists
May 25, 2021 9:47
Mental health not-for-profit Smiling Mind and stationary brand BIC have announced a partnership with Australian artists, including Melbourne illustrator Yan Yan Candy Ng.
The announcement:
A new partnership between leading mental health not-for-profit, Smiling Mind, and global stationery brand BIC, will support Australians to use informal mindfulness through creativity in their day-to-day lives.
Called ‘Smiling Mind Creates’, the partnership’s online platform will house informative, guided video content by three of Australia’s leading artists and illustrators. It will encourage Austalians to pause, imagine and create by engaging in mindfulness-based creative activities available on the microsite.