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With large swathes of the world still not any closer to easing COVID-19 restrictions, 2021 is set to be another complicated year for marketers. However, according to HubSpot’s CMO Kipp Bodnar, the brands who intelligently use data-led insights and CRM will find a way to rise above the fog.
Bodnar, who was speaking as part of a fascinating new virtual roundtable from The Drum and HubSpot looking into how marketers can succeed in the 2020s, also outlined how HubSpot’s CRM platform has found a way to help its customers during such a difficult time. “Every brand is trying to navigate to what looks good in a radically different world,” Bodnar noted when asked by the panel’s host Gordon Young, the co-founder of The Drum, what some of the biggest marketing trends were since the pandemic began.