Page 4 - Snapchat Generation News Today

With its popularity already starting to skyrocket globally, Snap Inc. has launched its new entertainment platform Spotlight in markets across the Middle East and North Africa (Mena).

(Photo via Snap) Spent lockdown burning through everything video streaming services have to offer? Looking to expand your mind even further? Check out the new slate of Snap Originals, set to debut this year. "Made-for-mobile shows started on Snapchat," the company wrote in a blog announcement, boasting a library of more than 128 original series and an impressive Gen Z following. "Our new slate is a reflection of our community—what they care about, and the stories and personalities they love,"...

Snapchats new marketplace puts creators in front of brands Engadget 4 hrs ago Saqib Shah Snapchat is giving influencers and AR mavens the opportunity to partner with businesses on branded content and Lenses. The company is rolling out a new "Creator Marketplace" to augmented reality creators throughout this year and will expand the feature to its entire creator community by early 2022.  In essence, the new tool is a directory of the platforms top movers and shakers (celebs an...

Social Media Today

Snapchat’s New ‘Creator Marketplace’ Will Pair Marketers With Creators To Collaborate On Ads Tubefilter’s coverage of the 2021 IAB NewFronts is brought to you in partnership with an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content. You can check out all our NewFronts coverage right here.  At its Creator Marketplace, which will enable marketers to connect with Lens creators (and eventually Snap Stars, or Snapchatters who tout ve...

DUBAI: Social media company Snap Inc. has released a new study exploring how Snapchatters in the Middle East and North Africa (MENA) region are adopting new behaviors and values. With a monthly reach of 67 million unique Snapchatters in the region, the report sheds light on what matters to the Snapchat Generation, and reflects their thinking on issues of self-expression, communicating with family and friends, and the value they place on relationships. Abdullah Al-Hammadi, regional business lead...

Social Media Today

Snapchat Salutes Brands for Creative Use of AR in 2020 The platform named its most inspiring campaigns of the year Covid-19 caused many brands to opt for AR over real-life experiences Snap Inc. Dont miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth.

Meet the Snapchat Generation New behaviours and values are changing the world and the 249 million people who communicate using Snapchat are in the vanguard.  The “Snapchat Generation” is less defined by age than by attitude - and it’s one marketers need to wrap their arms around if they are to appeal to tomorrow’s mainstream consumers. So what are the attitudes they share? How do they use Snapchat and - crucially - how can brands engage with them on the platform? In a content series of...

Today’s young people are arguably way more concerned about social and ethical considerations than any youth generation that came before. They’re a subset of society who feel passionate about engaging in debate around subjects such as climate change, social injustice and the local community, to name a few. This presents marketers with both opportunities and challenges. Brands must not merely reflect the mindsets of their audiences, they must actively participate in making the world a better ...