reporter: it s a whole livelihood they ve come up with. poking fun is now a cottage industry. this turns into like a real job. yeah, exactly. reporter: we met up with april at m.i.t. at a conference called roflocon where some of the brightest and snarkiness internet bloggers and fans gather to crack each other up. you can t even buy these anymore. probably worth something. yeah. reporter: among the panelists, this guy from lamebook, a website that scours facebook for its most ridiculous postings. she thought someone sneezed on her and she had diabetes. and she thought it was contagious. reporter: then there s christian lander. what is the stuff that white people like? yoga, gentrification, the wire. religions their parents don t belong to. reporter: he became an overnight success jabbing caucasians. clearly, it doesn t always pay to be nice. writers try their entire life to get a book deal. you guys put a goofy website