Keurig Dr Pepper works with Snickers, Twix, Mars on flavored coffee strategy
Collaborations with Snickers, Twix and Milky Way have helped Keurig Dr Pepper find a winning strategy for flavored coffee: combining its expertise in coffee with imaginative flavors and the brand equity of some of America's best-loved indulgent brands.
United States Scott Christenson Product Management At Keurig Green Mountain Inc Green Mountain Coffee Roasters General Mills Keurig Dr Pepper
Source: beveragedaily.com