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Behind the brand: Sunlight – Unilever's 139-year old blockbuster brand

How it started Since its very early days in Victorian England, Sunlight has always been a brand that has done things a little differently. It was one of the first laundry soaps, for example, to experiment with new formulations. Always looking for ways to improve his products and ease the burden of daily cleaning, William Hesketh Lever quickly discovered that by replacing the traditional tallow with glycerine and vegetable fats, he could offer customers a soap that delivered an easier lat...
South Africa Republic Of South East Asia Victorian England William Hesketh Lever James Lever

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