Social Element News Today

Influencer marketing used to be a numbers game where brands would make deals based on the number of followers on an account. But those days are long gone.

Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances

Industry experts say the fact that the campaign made it to launch highlights a potential lack of internal checks and balances.

She works all hours of the day and night, never takes holidays or falls ill or complains.

We’ve compiled the predictions of a band of social media experts, with 14 in total, across social commerce, generative AI, creators and platforms.

With tousled pink hair, feline eyes and a prominent decolletage, Aitana Lopez, 25, is the kind of model who could sell anything. Geordies would queue up to buy coal from her. Her Instagram account, which has nearly 200,000 followers, shows her in outfits from brands including Victoria’s Secret, Brandy Melville and Guess. For her modelling work, she reportedly makes up to £9,000 a month. On Fanvue, a creator platform, devotees can pay for private content and exchange messages with her...

Aitana López doesn’t complain, doesn’t get ill and can work 24/7 – no wonder AI influencers are rapidly becoming big business

This World Mental Health Day, we examine how agencies are adapting their workplaces and workflows to the needs of neurodivergent staff.

This week, we ask a clutch of top leaders judging The Drum's Agency Business Awards how the ad business can market itself better to new talent.

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