Customer relationship management (CRM) continues to be a popular solution for helping a swamped sales staff stay ahead of deals and customer issues. But it s also evolving to become the heartbeat of your business marketing and outreach as well as a key source and destination point for sales data. A key factor in that evolution has been social media.
Social media is an important customer touchpoint. It s where customers talk about what what they care about, how they feel, and their opinions on your business. If a customer has a problem with your product or service, they can now let all of their friends and family know about it instantly. Thus, social customer relationship management (social CRM) is crucial for keeping your enterprise or small to midsize business (SMB) accessible, informed, and proactive in engaging with and learning about your customers.
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