Lubber rating of the heroic spirit of business. And yet he argues that capitalism doesnt have to be a zero sum game in which some when at the expense of others. He highlights the practices of Companies Like whole foods and southwest that seek to increase their shareholders by creating value for their customers and employees as well. It is about an hour. Host it is a delight to see you again. Lets set the stage for this. Some people are going to take up this book and see the title and they are going to think here we go another guy that doesnt like capitalism who has a lot of criticisms of it and he made money as ceo hes probably feeling guilty. The fact is that you are quite a ferocious capitalist and what is interesting to me is you were not necessarily born that way but somewhat of a convert and you talk about your younger life as a young man, a selfdescribed progressive in the housing coop, a food coop, we start a business. You said you embraced the ideology that business and corpora
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