Page 2 - Sofia Prantera News Today

The 4,000 sq ft retail unit at 31 Great Pulteney Street houses Aries's loungewear, denim and accessories as well as its own in-store café in partnership

Vogue speaks to Aries founder Sofia Prantera about the rise of her streetwear brand, Aries. Sofia Prantera has built a cult following since starting Aries in 2009: the brand has been seen on Zendaya in ‘Euphoria’ and on the likes of Dua Lipa, Adele and Taylor Russell in real-life.

Aries has opened its first-ever store in 4,000 sqft of space over two floors on Great Pulteney Street in the heart of Soho, London.

Aries has opened the doors to its first ever permanent store in London's Soho region. Here we take an exclusive look inside the space.

Sofia Prantera's Aries has "Hacked" Tommy Jeans: In a Hypebeast exclusive, Prantera explains Tommy's influence in the '90s hip-hop scene, upcycling clothes, and how the collaboration came to be.

Tommy Jeans and luxury streetwear brand, Aries, teamed up for a nostalgic collection with a modern twist.

GloRilla released teaser photos from her campaign with Tommy Hilfiger.

GloRilla released teaser photos from her campaign with Tommy Hilfiger.

GloRilla released teaser photos from her campaign with Tommy Hilfiger.

GloRilla released teaser photos from her campaign with Tommy Hilfiger.