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Apple to Spend $1 Billion Annually to Catch Up on AI Efforts: Report • iPhone in Canada Blog

Apple is intensifying its efforts to catch up in the rapidly evolving field of generative Artificial Intelligence (AI), reportedly allocating about $1 billion per year for the initiative, says Bloomberg’s Mark Gurman. The move comes after the company largely remained on the sidelines while competitors like Google, Microsoft, and Amazon made significant advancements in AI
Bloomberg Mark Gurman Eddy Cue John Giannandrea Tim Cook Craig Federighi Software Engineering

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