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Next chapter in apples story at the same venue where it steve jobs introduced personal computer 30 years ago. He unveiled the iphone 6, the iphone 6 plus and the apple watch. He launched apple pay, a mobile payment system. Have tim cook at this table for the first time. Welcome. Tim great to be here. Thank you for inviting me. Charlie you call it the next chapter. Why . The apple watch is the most personal device we have ever created. Think it takes us into a whole different area. We had an inte...

About the things that steve stood for at a macro level, he stood for innovation. He stood for the simple, not the complex. He knew that apple should only enter areas where we can control the primary technology. All of these things are still deep in our company. Theyre still things that we very much believe. The strife for perfection, for being the best, for only do will the best products, for staying focused. The fact that despite this table being so small that you and i are sitting at, you coul...

About the things that steve stood for at a macro level, he stood for innovation. He stood for the simple, not the complex. He knew that apple should only enter areas where we can control the primary technology. All of these things are still deep in our company. Theyre still things that we very much believe. The strife for perfection, for being the best, for only do will the best products, for staying focused. The fact that despite this table being so small that you and i are sitting at, you coul...