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New Research Shows Automakers Face Consumer Skepticism Toward Vehicle Feature Subscriptions

Study Claims American Aren t Going To Pay For Subscriptions Like Automakers Think They Will

Study Claims American Aren t Going To Pay For Subscriptions Like Automakers Think They Will

BMW heated seats subscription is on-demand feature seen as too pricey

Carmakers want to charge drivers for on-demand features like hands-free driving or heated seats. They face an uphill battle, a study shows.

Is BMW really charging for heated seats? Car buyers fear features on demand cost too much

Automakers that expect to make big bucks by charging consumers for features on demand, like heated seats or hands-free driving, will face an uphill battle, a…

Midweek Auto News From Cox

Welcome to From the Newsroom, a roundup of news from Cox Automotive and perspectives from its analysts and experts on topics dominating the automotive industry. Automakers are exploring new revenue streams, with subscription-based Features on Demand (FoD) being of particular interest.

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