‘Know your customers’ is arguably the first rule of marketing. By identifying and segmenting customer groups, companies can target their products and services to the right people, in the right way
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Solar Irrigation for Agricultural Resilience (SoLAR) - Webinar Week Begin
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The IWMI-led Solar Irrigation for Agricultural Resilience (SoLAR) project funded by the Swiss Agency for Development and Cooperation (SDC) is organizing a series of six webinars between 1-5 February 2021. SoLAR project aims to generate knowledge to sustainably manage water-energy and climate interlinkages through the promotion of solar irrigation pumps (SIPs). The goal of the project is to contribute to climate-resilient, gender-equitable, and socially inclusive agrarian livelihoods in Bangladesh, India, Nepal, and Pakistan by supporting government efforts to promote solar irrigation.
Achieving progress in poverty reduction with minimal carbon emission is at the core of the climate and sustainability challenge. This need is particularly acute in South Asia, where further expansion of irrigation holds the promise of pulling smallholders out of poverty, but will also result in l