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Samsung is betting on premium consumer electronics to drive festive growth

Mohandeep Singh, Senior Vice President, Consumer Electronics, Samsung India, told Business Today, “A lot of the categories within consumer electronics are planned purchases. We expect aggressive growth of 45 per cent for our overall consumer electronics business during this festive season. We still have a sentiment where consumers wait for the festivity to reward themselves.”
South Korea Ch Ungch Ong Bukto South Korean Mohandeep Singh Consumer Electronics Senior Vice President

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