Sonic Parade News Today

Skies were clear, music was playing, food and drinks were plentiful and the fish were biting Saturday at 4th on Broadway in Lubbock. Following Saturday mornings Sonic Parade along Broadway into Mackenzie Park, thousands from around Lubbock flocked to the park for a day of festivities celebrating Independence Day. Among activities and attractions through the day were the Covenant Childrens Youth Fishing Tournament Hosted By Cabelas. See Mondays Avalanche-Journal for more results from Saturdays...

Lubbocks  31st annual 4th on Broadway Independence Day festival is set to step-off with a parade Saturday morning followed by a day of festivities. But organizers are still keeping their eyes to the skies as the threat of rain and thunderstorms looms in the forecast, and Lubbockites are urged to monitor local media and social media for the latest updates on Saturday’s events.  As of Friday evening, Broadway Festivals organizers and volunteers were preparing the finishing touches on stage...

Special to the Avalanche-Journal Organizers for Lubbocks 2021 4th on Broadway festival on Wednesday announced that Lise Davis, wife of hometown superstar Mac Davis, will be this year’s Sonic Parade grand marshal.  “Mac entertained thousands of West Texans and visitors at the 2009 4th on Broadway,” said Broadway Festivals president Don Caldwell. “His gracious participation in that event and other Lubbock Centennial activities are proof he always loved his hometown. We’re so happy t...

Lubbocks 4th on Broadway announces new parade route, concert updates Organizers of the annual 4th on Broadway festival in Lubbock have announced a new route for the events Sonic Parade that they hope will make the event safer and easier to attend.  Broadway Festivals. Inc. organizers also announced details about the two concerts planned ahead event, with the traditional La Raza on the Plaza and Country Kickoff concerts now taking place at Cooks Garage in south Lubbock County. Texas country...