Ding, Ding: The future of audio logos for brands sounds promising
Audio logos or sonic triggers are a masterful branding tool that can help create brand recall within three to five seconds. As all businesses jostle for consumer attention and consideration, brand recall can assist greatly in nudging purchase decisions. A few seconds of sound can have a psychological effect on how we think about brands and whether we choose them over others.
Source: themediaonline.co.za