Image credit:
Jesus Loves Austin, Unsplash
Singapore-based online social commerce platform Mdada.live announced the official launch of its live-streaming hub that spans 12,000 square feet (sqft). The Mdada Live-Streaming Hub is set to be the largest fully-equipped live-streaming hub across Southeast Asia capable of supporting over 10 simultaneous live-streaming sessions supported by a fully functioning technology crew, according to a release.
Set to open on 6 August 2021, Mdada Live-Streaming Hub will feature 11 different studio spaces complete with equipment and technology teams to support live-streaming commerce programs, each catering to a specific product category and its needs, such as beauty and haircare and demonstrations, live cooking stations and even a 1022 sq ft auditorium.
Details 27 July 2021
Livestream commerce platform Mdada.live, founded by celebrity hairstylist Addy Lee and TV personalities Michelle Chia and Pornsak Prajakwit (pictured from left to right), has appointed PRecious Communications as its PR agency. The appointment will be for 12 months.
PRecious is Mdada’s first PR agency since the livestream platform was founded in September 2020. Selling products and services ranging from beauty to luxury sectors, Mdada.live s three founders saw the opportunity to embark on social commerce when the COVID-19 pandemic hit. While many eCcommerce businesses in Singapore and Southeast Asia have since hopped on the live selling opportunity to boost their sales revenue, Lee had already amassed over a decade of experience in conducting livestream sales in China for brands such as Unilever before the pandemic hit.