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/ Posted on 12 January, 2021 14:20
The organisers of Further East 2021 and the Japanese National Tourism Board (JNTO) have come together to bring unique digital and physical content to the high-end travel trade event when it takes place from November 15 to 18 this year.
Said to be the first NTO collaboration for the annual Further East event, the partnership will kick off with a cross-platform digital trade campaign throughout 1Q2021, including four newsletters to the invaluable Further East database, each showcasing a unique experience of Japan’s world-renowned hospitality offering; a week-long JNTO takeover of all Further East social channels; and targeted content in official publications,