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Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago - a side hustle that helped to scratch a creative itch. They never imagined it would lead them down some of the most powerful political corridors in Canada. Mathu and Gordon - Steph & Den, as they re known online - were among several content creators invited to Tuesday s federal budget lockup. It s an invitation typically reserved for experts, stakeholders and mainstream media. But the federal Liberals are embracing influencers as they seek to win back disillusioned millennials, gen-Z voters and others who consume information through social media.
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