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Italian streetwear brand Barrow has kicked off its first-ever international campaign titled #BeYourself, which features a selection of social media’s most influential tastemakers. The brand is headed by Dario and Giuseppe Daddato in partnership with Federico Barengo, Valerio Coretti and Paolo Sarimari of NXTGN S.r.l. who lead the team as brand developers. Barrow is designing bold clothes for the Gen-Z generation. Inspired by a passion for authenticity and uniqueness, the #BeYourself campaign features influencers who have a strong sense of individuality and personal style.
Shot by RAYSCORRUPTEDMIND with creative direction by Allantroy of KR8 Agency, Barrow’s #BeYourself campaign is set in a colorful classroom with a student body that includes supermodel Winnie Harlow, skater Burberry.erry, Midnight Studios‘ Creative Director Shane Gonzalez, DJ Siohban Bell and more. Taking inspiration from