We’re spending more time in our homes than ever before – and it seems we’re desperate for tips on keeping things spick and span.
Stacey Solomon’s Tap to Tidy recently became the fastest-selling book of 2021, having sold more than 100K copies in three days, while her pal Sophie Hinchliffe, aka ‘Mrs Hinch,’ surpassed four million followers on Instagram.
Gen-Zers on TikTok are hot on their heels, where cleaning hacks are apparently cool now. Meanwhile decluttering guru Marie Kondo was recently named top of the home influencer rich list, with an estimated annual income of £1.1 million.
If you look at the ‘cleanfluencers’ with equal parts envy and despair, I hear you. Never mind tutorials on how to de-fluff the tumble dryer filter, I’m still mastering the art of loading the dishwasher straight after dinner. A sparkly home would be lovely, but tidiness seems to permanently evade me. Why?