Spinal Tap Type News Today

3 min read Brian Carruthers, WARC Market research is today a £4bn industry in the UK. A new book taps the recollections of those who have worked in it since it took off in the 1970s. Reading a potted history of social and market research over the past 40-50 years*, what’s striking is how little has changed.  The qual/quant divide is still there. Agency concern over the encroachment of management consultants into their territory is not wholly new, nor is an agency desire ...