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Barbie versus BRBY: Whose name is it anyway?, Marketing & Advertising News, ET BrandEquity

Barbie Vs Burberry: Against this background of brand ubiquity, and given the likelihood of confusion that will most likely stem from Burberry’s unauthorized use/registration of the BRBY mark, which is “highly similar to” the BARBIE marks in “appearance, sound, and commercial impression,” Mattel has asserted in Court that it will be harmed if the U.S. trademark office green-lights and okays the British fashion brand’s application for registration.

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