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Can emerging categories crack the luxury market?

Can emerging categories crack the luxury market? 22nd January, 2021 by Nicola Carruthers High-end spirits were outgrowing lower-end counterparts at the start of 2020, with emerging categories forecast to soar. Amid the pandemic, has their success been thwarted? *This feature was originally published in the October 2020 issue of The Spirits Business The world of luxury spirits has become known for its ultraโ€ premium price tags and quality liquid, which can often be made with some of the rare...
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