The term Africa often oversimplifies the continent, neglecting its true diversity of 54 countries, a collective population of 1.47 billion, and a linguistic landscape of nearly 3000 languages. Entering iGaming sectors across Africa requires a nuanced approach, making the one size does not fit all mindset a differentiator between successful business expansion and falling short.
Uganda’s vibrant capital transformed into a hub of innovation as Day One of the 8th Annual Edition of Sports Betting East Africa+ Summit unfolded. With a spotlight on groundbreaking ideas and transformative business strategies, sports betting leaders converged, aiming to propel East Africa s betting and iGaming landscape into uncharted territories.
According to H2 Gambling Capital, the U.S. sports betting gross revenue is projected to reach $23.2 billion by 2030, with 57% of this growth coming from states where sports betting is already legal and 43% from states expected to legalise sports betting in the coming years.