Spotify signs new deal with popular US podcaster Joe Rogan streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.
The deal with Rogan, which is estimated to be worth as much as $250-million, involves an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales, the Wall Street Journal reported
Spotify Technology SA
announced a new multi-year deal with comedian and podcaster Joe
Rogan on Friday, in a bid to tap into the popularity of his show
to drive its advertising revenue. .
Spotify signs new deal with popular US podcaster Joe Rogan streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.
"The Joe Rogan Experience" podcast, which debuted in 2009, has been an exclusive offering on the music streaming platform since 2020, with the company touting it as the most-listened-to podcast globally. Spotify also said it will soon make Joe Rogan's show available on other platforms such as Apple, Amazon and YouTube. Joe Rogan has interviewed well-known politicians, businessmen and celebrities including film director Quentin Tarantino, singer Miley Cyrus and Tesla CEO Elon Musk on his podcast.