Detailed text transcripts for TV channel - MSNBC - 20140615:11:56:00
Have the attributes that youre uniquely suited to serve. and the way you do that is, i think, is that you do some studying of your existing customers to really understand who they are. and again, im saying your best customers. so i like to actually tell you -- i have my clients create a spread sheet of all of their customers and say, okay, lets rank them by profitability. as sad as it is to say, we all have 20% to 25% of our customers who werent the right fit so they werent that profitable. >> s...
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