Local OTT services target middle-aged viewers to compete with Netflix
Posted : 2021-05-03 09:11 Updated : 2021-05-03 09:11 TV personalities pose prior to Tvings new reality show, "Spring Camp," to premiere on May 7. Courtesy of CJ ENM By Kim Jae-heun Domestic over-the-top (OTT) services are targeting viewers in their 40s and 50s with appealing contents in order to catch up with Netflix, the No. 1 player here. According to Nielson Korea, the American content platform saw its monthly active users (MAU) decline to 8.24 million in March from 8.78 million in Februa...
Source: koreatimes.co.kr