Page 2 - Sprite Zero News Today

Coca‑Cola Great Britain has removed labels from Sprite and Sprite Zero 500ml rPET bottles as part of a new trial.

People across the city will see "label-less" packaging on two fizzy drink bottles in certain Sussex stores.

Coca Cola strips the labels from its Sprite on-the-go rPET bottles in the company’s first U.K. trial of label-less packaging.

“I believe what he misjudged,” said one former Location Ventures employee, “was people demanding facts.”

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.

Coca-Cola India has made its first move into the alcohol segment, starting with Lemon-Dou, its global alcoholic ready-to-drink beverage, which the company has started to pilot test in Goa and parts of Maharashtra.

"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "Were very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.

Coca-Cola India: "Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "Were very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."

Introducing an alcohol brand in India, Coca-Cola is strategically investing in the burgeoning liquor market, propelled by an expanding middle-class, predominantly youthful demographic, evolving lifestyles and a demand for premium offerings. India stands as one of the most alluring and rapidly expanding alcoholic beverage markets globally, ranking third in volume after China and the US.