The art of self-promotion can be a daunting prospect for many businesses and individuals. In this episode of the Mortgage Insider Podcast, business owner Stacey Campbell - Campbell & Horseman Mortgages - and Lucy Werner, founder of The Wern and author of the book Hype Yourself: A no-nonsense PR toolkit for small
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Creating an effective selling strategy is essential in driving revenue for business operators, says Sales Expert and Entrepreneur, Stacey Campbell.
Speaking at the Jamaica Business Development Corporation (JBDC) Virtual Biz Zone held recently, Ms. Campbell advised that in building a selling strategy it is important to create a message that describes the value of the product or service to a target audience.
Businesses, she said, must identify the specific needs of the customer and how the purchase will be beneficial to them, thereby helping them to decide on the purchase.
âBuild a powerful value proposition in your messaging. You have to create urgency to change; let your customer know that it is important to change now because of the benefits of your product. Jamaicans are storytellers⦠so when we are talking to prospective customers, you want to share why they need to purchase and what can happen as a result of the purchase,â she pointed out.
sales of their products or services.
Sales expert and entrepreneur, Stacey Campbell, said that a sales strategy is crucial in enabling business operators to successfully achieve their sales goals.
âA sales strategy is a documented plan for positioning and selling your product and or service to your customers at a price that differentiates your solutions from your competitors,â she noted.
âIt is critical because⦠selling the same thing that three to four persons are selling in the same way will pose some challenges as it will become a commodity item, and so the only thing that differentiates you will be price,â she pointed out.