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This viewpoint was created byWilly Legrand, Professor of Hospitality Management at the IU International University of Applied Sciences, Germany
Responsible travel: How do we make booking sustainable hotels easier?
Evidence shows that spending time in nature helps reducing anxiety, improving mental health and well-being, let alone boosting physical health. Nature is good for us; can we be good to nature too? It s no wonder that one recent large-scale survey conducted by Booking.com (2020) identified
Impact Awakening: The Rise of Responsible Travel as one of the nine predictions on the future of travel. Half of the global travelers surveyed expressed the desire to travel more sustainably in the future with over two-thirds of respondents expecting more sustainable travel options from suppliers. Demand is (and expectations are) building up and post-pandemic will see a surge in travel with purpose. But do travelers easily have access to all information needed t
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In his 2020 annual letter to CEOs, Laurence Fink, CEO and Chair of BlackRock, the world’s largest asset manager, announced a number of initiatives designed to put “sustainability at the center of [BlackRock’s] investment approach.” According to Fink’s letter, “[c]limate change has become a defining factor in companies’ long-term prospects.” What’s more, he made it clear that companies needed to step up their games when it came to sustainability disclosure. (See this PubCo post.) At the Northwestern Law Securities Regulation Institute this week, former SEC Chair Mary Schapiro said that, at companies where she was on the board, Fink’s statement had “an enormous impact last year.” Fink has just released his 2021 letter to CEOs, in which he asks companies to disclose a “plan for how their business model will be compatible with a net zero economy.” Will this year’s letter have the same impact?