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In Less than Half of Google Searches Now Result in a Click, Fishkin wrote:
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“We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.”
Fishkin used clickstream data from Jumpshot to document his findings.
Unfortunately, Avast shut down Jumpshot in January 2020. In the absence of new data, follow-on stories dried up quickly.
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