Investors are increasingly turning their attention towards small-town startups in India, with 90% of startups in 2023 emerging from Tier-II and Tier-III cities. These startups received around 22% of the total funding, and 44% of investors have made investments in these cities.
When the going gets tough, the tough get going. This was evident in 2019 when startup founders not only displayed business acumen but a lot of tenacity too, especially in raising funds despite a plethora of challenges.
According to Unconventional Ventures's latest Startup Funding Report, there is only little increase in investing in female founded startups. By looking at the