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Can the vaccine certificate become a discount coupon for brands?
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It s already happening at a very small scale. Perhaps, it will explode once the authorities open up jabs for the under-45 cohort. Which segments will leverage this?
While the government dabbles in vaccine diplomacy , we at afaqs! are looking at a concept called vaccine marketing . Essentially, it entails offering discounts to people who have taken the vaccine.
Recently, The Indian Express reported that few retail outlets in the USA (Krispy Kreme, a donuts and coffee outlet; Chobani) have begun incentivising vaccinations by offering freebies, discounts and perks to the consumers who can prove that they have taken the shot.