Choice Hotels Makes Elite Status More Accessible to Consumers
Choice Hotels International, Inc. (NYSE: CHH) is making life a little more rewarding on the road next year for members of its award-winning loyalty program, Choice Privileges. Building upon valued program features, elite status qualifications are being reduced so guests can get the most value out of their travel in 2021. These new changes allow guests to receive benefits faster, reflecting the company s ongoing commitment to its loyalty members amid the COVID-19 pandemic. We cannot thank our more than 47 million loyalty members enough for continuing to choose to stay with us during these challenging times ranging from essential and frontline workers to families on road trips. Further, they have been unbelievably generous throughout the pandemic by donating over 50 million points to charitable causes we support, including Serta Inc. s Stay Home, Send Beds initiative, the International Franchise Association