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Gender bender branding: male, female or both? - Jeweller Magazine: Jewellery News and Trends

Gender-based marketing is a traditional approach to business; think pink for girls and blue for boys. However, recent trends indicate a shift towards androgynous and gender-neutral branding, particularly in the jewellery industry. ANGELA TUFVESSON reports on recent findings.
Michael Hill South Australia New South Wales Jessica Stam Adam Ferrier Chanel Jessica Stam

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