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January 17, 2024
Rapper Sean "Diddy" Combs alleged that the company discriminated against his DeLeón brand, only marketing it to "urban" consumers.
October 28, 2023
In a lawsuit filed Friday, the singer said Diageo has “done all it can to retaliate” against him, including “blackballing” him from the spirits industry.
September 9, 2023
Diddy is continuing his lawsuit against the liquor brand Diageo.
August 6, 2023
Accusations fly ahead of hearing to establish whether case between drinks giant and rapper should proceed to trial
July 6, 2023
Sean "Diddy" Combs accuses Diageo of racial insensitivity for developing a watermelon-flavored DeLeon Tequila without his approval!
June 29, 2023
Diageo Dumps Diddy’s Cîroc Vodka And DeLeón Tequila Deal After Racial Discrimination Lawsuit
June 28, 2023
Beverage company Diageo is breaking off its business relationship with Sean “Diddy” Combs.
June 28, 2023
The company responsible for marketing Ciroc and DeLeón is ending their partnership with the rapper/entrepreneur in the wake of his racial discrimination suit
June 27, 2023
Diddy alleged that Diageo racially discriminated against his vodka and tequila brands
June 1, 2023
Sean "Diddy" Combs sued spirits giant Diageo, accusing the company of failing to invest resources into his Ciroc vodka and DeLeon tequila brands.