Page 2 - Steve Lesnard News Today

Back in the 1990s, Jimmy Chin was living the dirtbag dream. His home was an old Subaru Loyale, and he spent his days scaling Yosemite’s sheer rock faces and skiing the couloirs outside Jackson Hole, Wyoming. He was also frequently the only person of color on expeditions. It’s an understatement to say that he’s accomplished a lot since then—racking up first ascents of summits around the world, producing a stunning portfolio of adventure photography, and, in 2019, winning an Academy Award...

The North Face Is Everywhere, Thats Not by Chance | Highsnobiety This Is Why The North Face Is Everywhere Highsnobiety / Eva Al Desnudo Researched and written by Editorial Director Christopher Morency, our Special Report series takes a deep dive into the brands, people, and consumers that make youth culture tick. Through interviews with business executives, cultural leaders, and other experts, we examine where todays new luxury market stands, and project where its going. To stay in the know, an...

Industry Voices: Marketing in uncertain times with The North Face Share The pandemic has driven many consumers to appreciate the outdoors—especially as many continue to spend a majority of their time indoors as part of lockdown orders. In the past few months, The North Face has seen an increase in online searches for outdoor activities, which has led the brand to get creative in how it reaches consumers. We recently spoke with Steve Lesnard, CMO and global vice president of product creation ...