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The endeavor took more than pivoting scheduled talks and panels to Zoom. The Star Tribune worked to solicit and highlight reader-submitted content, given that many people have been looking for a little human connection during these days (and weeks and months) of social distancing. Campbell said that an earlier coloring competition had expected 75 entries but wound up inundated with more than 400. “We had the sense from these earlier reader engagement activities that people were hungry to actually participate and do something,” she said. From the amateur talent contest to the trivia show hosted by Star Tribune journalists Nicole Norfleet and Eric Roper, readers have been “game” for it all. (Quick disclosure: Roper was my editor back in our student journalism days, before he became a star.)
December 3, 2020
The New York Times, Washington Post and Wall Street Journal lead the way with 6.7m, 3m and 2.5m digital-only subscriptions respectively.
Since Press Gazette’s first 100k Club report was published in December, we have discovered increases of 20% or more across five publishers – Telegraph Media Group, Bloomberg Media, Insider Inc, National Geographic and a financial news division of Dow Jones – over varying periods.
We have also added four new entrants to the league table: newsletter platform Substack, local US news publisher Lee Enterprises, Canada’s Globe and Mail, and Investor’s Business Daily, which is due to become part of News Corp later this year.